My advice is to grow your circle of influence and build the capability of the organization to adopt a customer focused continual improvement management system. Once that is done, speaking to the c-suite is easy. Before that is done, speaking to them is still easy, unless you want them to change their short term financial focus.
As with all people, CEOs are influenced by good stories. So if your goal is to “make a sale” (for whatever you are selling) putting in stories that speak to their way of seeing things is always wise. By looking at the rhetoric they use and actions they have taken you should be able to see what they have a soft spot for in stories and use that to craft the stories you will tell to make your case.
continue reading: Making Your Case to Senior Executives