There are those rare companies where interacting with them is not a dreaded experience: Trader Joe’s, Southwest Airlines, Ritz Carlton, Crutchfield...
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And then instead of fixing the system, just burn the toast (follow the link for an explanation). Then wait for those that get the burnt toast to tell everyone that you sold them burnt toast. Then, after they do that, go scrape it for them.
continue reading: Customers Get Dissed and Tell