People are emotional about their food safety. It is not just the final results that matter but the impression given. And the impression I think many see is that those involved in the food industry often place money about a mission to feed the world.
I think it is a mistake for any company to focus on only money rather than a larger purpose. But that is especially true if customers have an emotional connection to your product that requires customer to trust you care about them.
continue reading: Losing Consumers’ Trust