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  • Curious, Joyful, Happy Kids Grow Up: Unfortunately

    I must admit I find the wonder kids have amazingly refreshing. When I was a kid I just took it for granted. Now, unfortunately surrounded by way too many incurious, blasé, dreary adults I realize the kids really have a much better idea how to live than we adults do.

    Have some fun. Have some fun with a cardboard box and a stick. Or a plastic dinosaur and a small firetruck. Or just reading a book, for the 56th time this year, about how some cat goes to the store.

    Meanwhile I think an alien could appear on the subway and most of my fellow passengers would only be concerned if it was taking up too much space or blocked their exit, and if not, maybe not even notice it.

    ...

    Just watching the faces of adults and kids is amazing. Adults, by and large show no joy. A kid's face will show more joy when they see their Mom for the 8th time today than an adult will in the entire month. I just have to believe that is not a good sign.

    continue reading: Curious, Joyful, Happy Kids Grow Up: Unfortunately

  • Aligning Marketing Vision and Management

    Why do so many companies market one thing and provide something else? I know it might be easier to sell something different than what you offer your customer today. But if you decide to market one vision, why don’t you change your organization to actually offer that?

    ...

    Treating a marketing message as something separate from management is a serious problem. When your marketing message says one thing and your customers get something else that is a problem. I think the message is often based on what the executives wish the company was (and the outsourced marketers think it should be), but it isn’t the customer experience the management system provides.

    If you believe the vision of your marketing then make sure your organization has embraced those principles.

    continue reading: Aligning Marketing Vision and Management