For certain jobs the need for an online presence is not as critical, however, knowledge workers can really help out their prospects with a good online presence. Creating such a presence can be a big task or it can be a fairly simple site with a few articles with your ideas on topics that interest you. Creating your own blog can also be an effective strategy. Guest blog posts on another blog can also be useful.
Your own web sitee that can serve as the long term address is a very good idea... Then you can link to various efforts (guest posts on blogs, articles at various sites, podcasts…).
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