When times are good, many are content to let things go: not make any tough decisions or any that might upset someone… When in a bind it is accepted that something has to be done, so you can often get past the “we are doing ok, why make us change…” objections.
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Have the discipline to focus on the problems even when times are good. That is the key. That allows for a much broader range of options (when times are bad certain options are no longer available – for example, when Toyota had to lay off workers…). In general people are less effective under stress...
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